Senior UX Designer
UK Professional Health Body - 2
UX design and digital experience improvements for a professional health body practitioner directory.
Duration:6 Months
Team:2 members
Public DirectoryHealthcare SearchTypography Spec
Overview
Overhauled the public-facing practitioner registry and search directory, prioritizing high-readability search bars and custom location plotting maps to make seeking medical help direct and inclusive.
Challenges
- Designing highly responsive maps with clean local listings side-panels.
- Creating highly readable typography specs optimized for senior citizens.
- Minimizing directory search latency over poor mobile connections.
Results & Impact
Increased directory search success rates among users over sixty by 40%.
Delivered highly scalable WCAG 2.1 AAA accessible spacing specifications.
Delivered a detailed pattern library now standard for the registry website.