

What we improved
- Clear service options
- Coming next: an AI assistant that answers common questions and passes enquiries to the team
- WhatsApp option on mobile
- Tested to WCAG 2.2 AA
Accountico
Chartered accountancy firm, UK
- Problem
- New clients asked about tax and accounts by email, and every enquiry needed several messages back and forth before work could start.
- What we did
- We designed and built a new website with clear service options, a short enquiry form that collects the right details up front, and a WhatsApp option on mobile, all tested to WCAG 2.2 AA. We're now adding an AI assistant, like the one on this site, that answers questions about their services and passes enquiries to the team.
- Result
- Enquiries now arrive with the details the team needs, so less time goes on chasing clients by email.




