Frequently asked questions
Getting started
What is the free video walkthrough?
You send us your website and we record a short personal video walking through it: what's working, what's stopping visitors from getting in touch, how it works on a phone, and any accessibility problems. You also get our suggestions for what to fix first. It's free and there's no obligation.
Do I need a new website, or can you fix the one I have?
Most of the time, improving what you have costs less. We'll only suggest a rebuild if fixing the current site would cost more or hold you back. The free review will tell you which makes sense.
What kind of businesses do you work with?
Businesses of all sizes and sectors, from small local firms to companies with their own digital products. If your website or online tool matters to how you win customers, we can help.
Can you work on a web app or software product, not just a website?
Yes. We improve the design, usability and accessibility of existing web apps and tools, add new features, and build new applications from scratch.
My site is built on WordPress, Wix, Squarespace, Shopify or something custom. Can you work with it?
Yes, we work with all major platforms and custom-built sites. Some hosted website builders limit how much of the underlying code can be changed. If that affects what we can fix on your site, we'll tell you in the free review.
Pricing and process
How much does it cost?
Every project has a fixed price agreed in writing before we start. Get a free review and we'll give you an exact quote.
Why a fixed price and not an hourly rate?
So you know exactly what you're paying before anything starts. If the scope changes, we agree the change and the price in writing first.
How do payments work?
50% to start and 50% on launch.
How is a project scheduled?
Each project gets its own timeline, agreed in writing with your fixed price before we start.
Who will I be working with?
Senior designers and developers, from start to finish. There are no account managers and no junior developers.
Will my website go offline while you work on it?
No. We make changes on a separate copy of your site and only put them live once you've approved them.
Accessibility
What is web accessibility?
It means people with disabilities can use your website, including people who are blind and use screen readers, people who can't use a mouse, and people with low vision or cognitive difficulties. In practice, it also makes your site easier for everyone.
Is website accessibility a legal requirement?
In the UK, the Equality Act 2010 requires businesses to make reasonable adjustments for disabled people, which can include their website. In the EU, the European Accessibility Act applies to many online services from June 2025, with exemptions for some very small businesses. We're not lawyers, but we can check where your site stands and fix what's needed.
What is WCAG 2.2 AA?
It's the internationally recognised standard for website accessibility, and the level most laws and public bodies point to. We test and fix your site against it.
What's wrong with accessibility plug-ins and overlay widgets?
Overlays add a toolbar on top of your site but don't fix the underlying problems, and they often get in the way of people who use assistive technology. We fix the issues in your site's actual code.
Can you give us an accessibility statement?
Yes. After fixing your site, we can write an accessibility statement explaining what standard it meets and how people can report problems.
AI and how we work
How do you use AI?
We use AI tools in our design and development work, and we check everything by hand. That helps us keep prices down. We can also add AI features to your site where they genuinely help, such as automatically sorting enquiries or answering common questions.
Is my data safe if you use AI?
We don't put your customers' personal data into AI tools without your agreement, and we'll explain exactly which tools we use.
What kind of tasks can AI automate for my business?
Usually the repetitive ones: sorting and replying to enquiries, answering common questions on your website, pulling details out of documents and emails, and moving information between your tools. In the free review we'll point out what could be automated for you.
Will AI replace my staff or talk to my customers without checking?
No. We design automations to take the boring work off your team, with a person checking anything important before it goes to a customer.
Do I need to change the tools I already use?
Usually not. We connect AI to the tools you already have, such as your email, website forms, CRM or spreadsheets.
After launch
Can I update the site myself afterwards?
Yes. We'll show you how before handover, and you'll own everything we build.
Do you offer ongoing support or maintenance?
Yes, as a monthly plan, or on request when you need changes.
Do you host websites?
Yes, as a monthly plan.
Do you work outside the UK?
Yes, across the UK and Europe, in English, Spanish and French.