Front-end development & UX design
Heritage knitwear brand: e-commerce
A British heritage fashion brand best known for its knitwear.
Duration:1 year
Team:6 members
Fashion e-commerceInteractive lookbookSizing tool
Photo: Unsplash
Overview
We built interactive lookbooks and a size guide for the brand’s online shop, so customers pick the right size first time and send less back.
Challenges
- An accurate interactive size guide that stays lightweight.
- Smooth page changes on image-heavy product lists.
- Keeping the look true to a long-established brand.
Results and impact
Fewer returns caused by the wrong size.
Faster product listing pages, with images loaded as needed.
Autumn campaign catalogue pages launched on time.