Accountico
Visit Live Website (accountico.co.uk)Chartered accounting and tax advisory platform built using domain knowledge and AI workflows, featuring automated client screening, WhatsApp dispatch, and WCAG 2.1 AA accessibility.
Overview
Designed and engineered the complete digital presence and client inquiry architecture for Accountico, a premier UK chartered accounting firm. Built as a solo specialist leveraging domain knowledge and pragmatic AI workflows, I created a frictionless digital experience: replacing unstructured email inquiries with an intelligent pre-qualification and client screening pipeline, integrating direct client portal authentication, and adhering to strict WCAG 2.1 AA contrast and screen-reader standards.
Challenges
- Eliminating time-consuming back-and-forth emails for ad-hoc tax inquiries and accounting quotes.
- Ensuring strict WCAG 2.2 AA keyboard accessibility, contrast ratios, and screen-reader conformance across dense financial service offerings.
- Delivering sub-second page performance and instant WhatsApp advisory dispatch on mobile devices.
Results & Impact
Built a complete production platform using personal expertise and AI workflows.
Saved 5+ hours weekly in manual inquiry handling through automated pre-screening workflows.
Core user journeys tested against WCAG 2.2 AA, with a 98+ Google Lighthouse mobile rating.
Measurably boosted qualified inquiry conversion with transparent service tiers and WhatsApp routing.