Front-End Developer & UX Designer
Damsel in a dress
Damsel in a dress is a British women's wear clothing brand targeting younger, stylish audiences.
Duration:8 Months
Team:5 members
E-commerceFashion UXCheckout Flow
Overview
Optimized the front-end user experience of the Damsel in a dress retail platform, prioritizing checkout flows, filtering systems, and mobile image responsiveness.
Challenges
- Redesigning filters for thousands of product SKUs without sluggish loading.
- Creating frictionless mobile checkout mechanics with touch-friendly input fields.
- Presenting high-resolution apparel photos efficiently.
Results & Impact
Reduced cart abandonment rates by 18% overall.
Improved interactive mobile layout responsiveness across iOS and Android.
Successfully launched 4 seasonal collection campaigns with custom interactive lookbooks.