Lead UX Designer
Destination Retirement Platform
Redesign of a customer-facing retirement platform translating complex pension structures simply.
Duration:1 Year
Team:5 members
Retirement TechFinTech WizardGDS-like Simplicity
Overview
Partnered with financial advisers to design an automated advisor engine that assists users in structuring retirement investments with absolute clarity and accessibility.
Challenges
- Creating trust through transparent, non-intimidating UX copywriting.
- Formulating flexible interfaces supporting broad ranges of retirement goals.
- Adhering strictly to FCA compliance regulations without cluttering the UI.
Results & Impact
Boosted conversion from calculator to advice booking by 22%.
Developed exhaustive UI library supporting rapid prototyping in tests.
Delivered wizard forms tested against WCAG 2.1 AA and rated highly for clarity.