Front-End Development & UX Design
Lyle & Scott
Lyle & Scott is a Scottish knitwear brand well known historically for its golfing knitwear and heritage style.
Duration:1 Year
Team:6 members
Fashion E-commerceInteractive LookbookSizing Tool
Overview
Developed interactive apparel lookbooks and optimized e-commerce size calculators for Lyle & Scott, enhancing client sizing accuracy and reducing product return metrics.
Challenges
- Developing a precise interactive sizing widget in lightweight React.
- Smoothing out page transition delays on image-heavy product lists.
- Harmonizing layout aesthetics to protect premium legacy brand identity.
Results & Impact
Reduced apparel return rates due to incorrect sizing by 14%.
Cut product listing page load times by 35% using lazy-loading strategies.
Rolled out highly successful autumn campaign catalog pages.