Open Court Escapes
Visit Live Website (opencourtescapes.com)Bespoke digital architecture and automated booking & itinerary screening system for a boutique luxury tennis retreat and coaching escape brand, built using design expertise and AI.
Overview
Architected and engineered the brand identity, user experience, and automated client acquisition pipeline for Open Court Escapes, an exclusive European tennis retreat and coaching collective. Working as the solo specialist combining design knowledge and AI workflows, I developed an automated screening and booking system that parses prospective guests' playing levels, travel dates, and coaching requirements to automatically generate tailored retreat itineraries—eliminating messy, unscalable Instagram DM negotiations while ensuring a high-luxury, accessible interface.
Challenges
- High drop-off and booking friction caused by unstructured, slow Instagram DM negotiations and missed inquiries for premium (£3,500+) escapes.
- Crafting a sophisticated high-end aesthetic while maintaining WCAG 2.1 AA accessible contrast and typography.
- Building a modular dynamic itinerary parser adaptable to varying guest skill levels and custom coaching packages.
Results & Impact
Built using personal design knowledge and AI tools.
Engineered automated booking and client screening funnel replacing manual DM scheduling and missed inquiries.
Achieved rapid community waitlist traction and pre-registrations ahead of seasonal court releases.
Engineered for sub-second performance and seamless mobile booking ergonomics.