Front-End Developer & UX Designer
Phase 8
Phase Eight is a British women's wear clothing brand offering sophisticated styles.
Duration:7 Months
Team:4 members
Retail UXPerformance OptimizationShopping Cart
Overview
Refined checkout form fields, automated address-lookup wizards, and minimized cart abandonment paths on the Phase Eight web platform.
Challenges
- Optimizing multi-page checkout fields down to a responsive, single-page layout.
- Integrating localized payment processor visual styles cohesively.
- Fixing layout shifts during lazy load of promotional product sliders.
Results & Impact
Decreased checkout drop-offs by 21%.
Ensured zero visual layout shift (CLS score under 0.1) across key templates.
Successfully supported peak Black Friday traffic volumes smoothly.